Transforming fuzzy opportunities into sharp business value.

15+ years of experience

Fanduel Sportsbook
Principal Designer - 2023-2026
Strategy, prioritization, mentoring and delivery for Live Betting and Generosity pillars.
Live Betting - +49% parlay conversion, +29% overall bet conversion.
Generosity - Loyalty, VIP and subscription. +34% YoY high-value engagement.
TVG + FanDuel Racing
Design Director - 2021-2023
Two-platform oversight. Future-proofed TVG’s infrastructure while building FanDuel Racing from zero-to-one. Combined: 1.09M+ active users, 16.1% category share.
Fanduel Sportsbook
Founding Design Lead - 2018
Led a small tactical team building the FanDuel Sportsbook from zero-to-one.
~50% market share, #1 in the market within 12 months.
TVG
Design Director - 2016-2021
Complete rebuild of TVG’s legacy platform for a data-driven racing audience.
#1 racing platform, 240K actives. One design system across every touchpoint, including marketing and TV. Built a multidisciplinary design team from zero to seven.
Betfair Sports and Exchange
Lead Designer - 2011-2016
From graduate to lead. First Sportsbook, zero-to-one.
Oversaw design for the exchange (US: prediction markets) ~90% market share, 22% of group net revenue by 2016.

Creating Clarity

I lead teams in figuring out what the work is actually for and framing it effectively. I shape, ideate, prototype, challenge, refine until we know what customers really need, then how each person contributes to making it a reality.

FanDuel RacingExploring what racing could and should be

Quick betsThe opportunity space for high engagement features

Live bettingFrom fuzzy opportunity to validated concept and roadmap

Category leading design

Taking proven products and turning them into best-in-class, with a combination of a relentless will to win, innovative thinking and pixel-perfect design work.

TVG Horse Racing#1 product for experienced racing bettors

Design is a team sport

I create environments built on trust, honesty, and shared ambition, where people can challenge ideas openly, sharpen each other’s thinking, and raise the standard of the work together.

Confidence through context

Customer understanding, behavioral insight, and data create the clarity teams need to make thoughtful decisions with confidence.

Ambitious thinking, grounded delivery

Pushing beyond the expected, aligning around ambitious outcomes, and delivering value incrementally through learning, iteration, and real-world feedback.

Shipping new products

Finding the fit, shaping the strategy and defining the vision provides the basis for success — turning vision and ambition into clear, actionable, pragmatic MVP roadmaps that deliver for users and businesses alike.

FanDuel Sportsbook6 months to build and release; 50% share within 12 months

SurveySphereInnovating property inspections in the UK. Brand, design and delivery.

Platform evolution

Not every product needs zero-to-one, especially established products. By truly immersing in the problem space and partnering with research, analytics and customer service I’ve created long term, meaningfully informed evolution with targeted care and precision.

TVG platform evolution2016 → 2023